Unlock the Secrets to Boosting Your Accommodation Business
Discover how Accommodation Insiders can help you increase direct bookings and revenue.
Our Unique Value Proposition
Craft Irresistible Content
Use captivating content to convert lookers into bookers.
Engage Your Guests
Keep your guests engaged and coming back for more with our proven email marketing strategies.
Boost Your Visibility
Get the attention your property deserves with our expert guidance on SEO strategies.
Leave it to the Experts
Let us handle your SEO, content writing, and email marketing needs so you can focus on your accommodation business.
A Lifetime in Hospitality
Hey there, I’m Donna Hawkins, the founder and CEO of Accommodation Insiders. I’ve been immersed in the hospitality industry since the late 1980s. Born into a family that owned a collection of hotels and motels across Western Australia, I offer insider tips you can rely on to succeed, and done-for-you services that will change the way you do business.
Climbing the Ladder
My journey in hospitality started early. At the age of 12, I was already cleaning our family’s hotel. I transitioned to waitressing at 15 and bartending at 18. By 23, I owned my own hotel. Fast forward to today, and I’ve dedicated basically my whole life (over 30 years!) to the hospitality industry.
A New Chapter in Margaret River
In 2016, I took a significant step by acquiring a 29-room motel in the breathtaking tourist destination of Margaret River. This region quickly became more than a business location; it’s a place I’ve grown to love deeply, and it’s our home.
Come 2023, we made the bittersweet decision to sell the motel. While one chapter in my life closes, my passion for the accommodation industry is far from over. Now, I’m fully committed to Accommodation Insiders, where I aim to empower and guide hospitality professionals on their own paths to success.
Juggling It All
Did I mention I’m also a wife to a very understanding husband, a pesky Siberian Husky named Buddy, and a mum to five amazing kids? Balancing operations, a website, and a family might sound overwhelming to some, but for me, it’s a dream come true!
When I’m not working on Accommodation Insiders, I also run the Accommodation Margaret River website, where I get to help people plan their perfect vacations to Margaret River!
My Mission
I’m deeply passionate about empowering property owners to excel in their craft. Whether it’s website building, content marketing, hotel management, SEO, social media management, or email marketing, I offer authentic, actionable advice. I believe in the transformative power of well-managed hospitality to enrich lives—both guests’ and owners’.
Why Stick Around?
I offer strategies backed by years of experience. I’ve walked in your shoes and understand the challenges you face. So, let’s tackle them together, shall we?
Let’s Work Together
If you’re looking to elevate your accommodation business, you’re in the right place. From social media strategy to 1:1 consultations tailored to your specific needs, I offer a range of services designed to help you succeed. Learn more about how we can work together.
Industries Served
We offer our expertise to various industries, empowering businesses to succeed in today’s competitive market.