Your Expert Partner in hotel Marketing

Unlock the Secrets to Boosting Your Accommodation Business

Discover how Accommodation Insiders can help you increase direct bookings and revenue.

Why Choose Accommodation Insiders

Our Unique Value Proposition

Craft Irresistible Content

Use captivating content to convert lookers into bookers.

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Get Started

Engage Your Guests

Keep your guests engaged and coming back for more with our proven email marketing strategies.

Boost Your Visibility

Get the attention your property deserves with our expert guidance on SEO strategies.

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Get Started

Leave it to the Experts

Let us handle your SEO, content writing, and email marketing needs so you can focus on your accommodation business.

A Lifetime in Hospitality

Hey there, I’m Donna Hawkins, the founder and CEO of Accommodation Insiders. I’ve been immersed in the hospitality industry since the late 1980s. Born into a family that owned a collection of hotels and motels across Western Australia, I offer insider tips you can rely on to succeed, and done-for-you services that will change the way you do business.

Climbing the Ladder

My journey in hospitality started early. At the age of 12, I was already cleaning our family’s hotel. I transitioned to waitressing at 15 and bartending at 18. By 23, I owned my own hotel. Fast forward to today, and I’ve dedicated basically my whole life (over 30 years!) to the hospitality industry.

A New Chapter in Margaret River

In 2016, I took a significant step by acquiring a 29-room motel in the breathtaking tourist destination of Margaret River. This region quickly became more than a business location; it’s a place I’ve grown to love deeply, and it’s our home.

Come 2023, we made the bittersweet decision to sell the motel. While one chapter in my life closes, my passion for the accommodation industry is far from over. Now, I’m fully committed to Accommodation Insiders, where I aim to empower and guide hospitality professionals on their own paths to success.

Juggling It All

Did I mention I’m also a wife to a very understanding husband, a pesky Siberian Husky named Buddy, and a mum to five amazing kids? Balancing operations, a website, and a family might sound overwhelming to some, but for me, it’s a dream come true!

When I’m not working on Accommodation Insiders, I also run the Accommodation Margaret River website, where I get to help people plan their perfect vacations to Margaret River!

My Mission

I’m deeply passionate about empowering property owners to excel in their craft. Whether it’s website building, content marketing, hotel management, SEO, social media management, or email marketing, I offer authentic, actionable advice. I believe in the transformative power of well-managed hospitality to enrich lives—both guests’ and owners’.

Why Stick Around?

I offer strategies backed by years of experience. I’ve walked in your shoes and understand the challenges you face. So, let’s tackle them together, shall we?

Let’s Work Together

If you’re looking to elevate your accommodation business, you’re in the right place. From social media strategy to 1:1 consultations tailored to your specific needs, I offer a range of services designed to help you succeed. Learn more about how we can work together.

Industries Served

We offer our expertise to various industries, empowering businesses to succeed in today’s competitive market.

Learn how to increase direct bookings and revenue through proven SEO, compelling content, and effective email marketing strategies.

Discover the secrets to keeping your guests engaged and coming back for more with compelling email campaigns that resonate with your audience.

Boost your clients’ visibility and bookings with expert guidance on SEO strategies tailored for the accommodation industry.

Enhance your platform’s offerings with high-quality content writing services that convert lookers into bookers.