Content Writing for Hotels – Unlock the Power of Words to Drive Bookings
In the digital age, your words are often the first impression potential guests have of your property. Well-crafted content not only informs but also persuades and engages. It’s not merely about filling space on a webpage; it’s about telling a compelling story that turns website visitors into paying guests.
What You’ll Learn Here
- The Art of Storytelling: How to craft a narrative that resonates with your target audience.
- SEO-Friendly Content: Tips for writing content that ranks well on search engines.
- Email Campaigns: Crafting emails that guests will not only open but also act upon.
- Social Media Posts: Writing engaging posts that encourage likes, shares, and bookings.
- Property Descriptions: How to write irresistible room and amenity descriptions that sell.
My Expertise
With nearly 36 years in the hospitality industry, I bring a wealth of experience to the table. I’ve written content that not only ranks but also converts. Trust me to guide you through the maze of content writing, from blog posts to social media updates.
Want Someone to Do It for You Instead?
If you’re looking to take the hassle out of content writing, I offer ‘Done-For-You’ services that handle everything from strategy to execution. Let me do the heavy lifting so you can focus on running your accommodation business! See below for more.
Hotel Website Copywriting
Starts at US$800 per project, and includes:
- Content Strategy: Initial strategy session to align with your brand voice and goals.
- Website Copy: Up to 10 pages of website copy.
- SEO Optimization: All content will be SEO-optimized with relevant keywords.
- Revisions: Up to two rounds of revisions per content piece.
- Performance Tracking: One-time report on content engagement metrics one month after implementation.
Estimated turnaround: 2-4 weeks
Contact Me For a Custom Online Strategy!
Hotel Blog Writing
Starts at US$400 per month, and includes:
- Content Strategy: Initial strategy session to align with your brand voice and goals.
- Blog Posts: 4x 800-1000 word or 2x 2000 word blog posts per month.
- SEO Optimization: All content will be SEO-optimized with relevant keywords.
- Social Media Snippets: 8 social media posts per month derived from blog content.
- Performance Tracking: Monthly reports on blog engagement metrics.
- Revisions: Up to two rounds of revisions per blog post.
Estimated turnaround: 2-4 weeks
Contact Me For a Custom Online Strategy!
Additional Content Services
- Local Guides (POA): Create local travel guides and “Things to Do” lists to position your hotel as a local expert.
- Seasonal Promotions (POA): Craft content for seasonal promotions, events, and special packages to attract more bookings.
- Newsletter Content (POA): Develop engaging and informative content for your email newsletters to keep your audience engaged and informed.
- Lead Magnets (POA): Create compelling lead magnets to grow your email list and engage potential customers.
- Blog Post Outlines (US$300 for 10 outlines): Provide detailed blog post outlines to guide your content creation process.
- Keyword Research (US$50 for 10 keywords): Conduct keyword research to identify high-performing keywords for your blog posts.
Estimated turnaround: On Application