Email Marketing for Hotels – Turn Your Inbox into a Booking Engine
In a world cluttered with advertising noise, email stands out as a personal and targeted way to reach your guests. It’s not just about sending out newsletters; it’s about building relationships and encouraging direct bookings through tailored content.
What You’ll Gain Here
- List Building: Learn how to grow a quality email list full of engaged subscribers.
- Campaign Strategies: Discover the types of email campaigns that convert lookers into bookers.
- Personalization: Tips for segmenting your list and sending personalized content.
- Automation: How to set up automated email sequences that nurture leads and encourage repeat bookings.
- Analytics: Understand the metrics that matter and how to measure your campaign’s success.
My Expertise
With a lifetime in the hospitality industry, I know what it takes to create email campaigns that resonate. From welcome emails to special offers, I’ve crafted campaigns that not only get opened but also drive action.
Want Someone to Do It for You Instead?
If you’re looking to take the hassle out of email marketing, I offer ‘Done-For-You’ services that handle everything from strategy to execution. Let me do the heavy lifting so you can focus on running your accommodation business! See below for more.
Hotel Email Strategy and Management
Starts at US$200 per month, which includes:
- Email Campaign Strategy: Initial strategy session to align with your marketing goals.
- Content Creation: 4 newsletters or promotional emails per month.
- Email List Management: Manage email lists, including segmenting lists to target sprecific groups within the overall audience, and cleanup
- Performance Tracking: Weekly reports on open rates, click-through rates, and conversions.
- A/B Testing: One A/B test per month.
- Subscriber Engagement: Monthly report on engagement metrics and strategies to reduce unsubscribe rates.
Email Automation: Set up automated email sequences for situations such as welcome sequences for new subscribers or follow up emails after purchase (Please note: This is a seperate service and price is POA, OR I can swap some of your monthly emails for creating and setting these up for you.)
Estimated turnaround: 2-4 weeks