Your Partner in Accommodation Success
Unlock the Potential of Your Accommodation Business
Increase direct bookings and revenue with our proven strategies
Welcome to Accommodation Insiders!
Hotel Website Copywriting
Starts at US$800 per project, and includes:
- Content Strategy: Initial strategy session to align with your brand voice and goals.
- Website Copy: Up to 10 pages of website copy.
- SEO Optimization: All content will be SEO-optimized with relevant keywords.
- Revisions: Up to two rounds of revisions per content piece.
- Performance Tracking: One-time report on content engagement metrics one month after implementation.
Estimated turnaround: 2-4 weeks
Hotel Blog Writing
Starts at US$400 per month, and includes:
- Content Strategy: Initial strategy session to align with your brand voice and goals.
- Blog Posts: 4x 1000 word or 2x 2000 word blog posts per month.
- SEO Optimization: All content will be SEO-optimized with relevant keywords.
- Social Media Snippets: 8 social media posts per month derived from blog content.
- Performance Tracking: Monthly reports on blog engagement metrics.
- Revisions: Up to two rounds of revisions per blog post.
Estimated turnaround: 2-4 weeks
Additional Content Services
- Local Guides (POA): Create local travel guides and “Things to Do” lists to position your hotel as a local expert.
- Seasonal Promotions (POA): Craft content for seasonal promotions, events, and special packages to attract more bookings.
- Newsletter Content (POA): Develop engaging and informative content for your email newsletters to keep your audience engaged and informed.
- Lead Magnets (POA): Create compelling lead magnets to grow your email list and engage potential customers.
- Blog Post Outlines (US$300 for 10 outlines): Provide detailed blog post outlines to guide your content creation process.
- Keyword Research (US$50 for 10 keywords): Conduct keyword research to identify high-performing keywords for your blog posts.
Estimated turnaround: On Application
Hotel Email Strategy and Management
Starts at US$200 per month, which includes:
- Email Campaign Strategy: Initial strategy session to align with your marketing goals.
- Content Creation: 4 newsletters or promotional emails per month.
- Email List Management: Manage email lists, including segmenting lists to target sprecific groups within the overall audience, and cleanup
- Performance Tracking: Weekly reports on open rates, click-through rates, and conversions.
- A/B Testing: One A/B test per month.
- Subscriber Engagement: Monthly report on engagement metrics and strategies to reduce unsubscribe rates.
Email Automation: Set up automated email sequences for situations such as welcome sequences for new subscribers or follow-up emails after purchase (Please note: This is a seperate service and price is POA, OR I can swap some of your monthly emails for creating and setting these up for you.)
Estimated turnaround: 2-4 weeks
Comprehensive Hotel SEO Site Audit
Starts at US$800, which includes:
Data Collection and Analysis:
- Google Analytics and Google Search Console: Gather crucial information on search queries, click-through rates, impressions, website traffic, user behaviour and conversion rates via Google Analytics and Google Search Console.
- Backlink Analysis: Assess the quality and quantity of backlinks.
- Keyword Ranking: Detailed evaluation of the performance of targeted keywords, including any significant changes in rankings.
- Local SEO Metrics: If applicable, employ specialized tools to track local search rankings and Google My Business performance.
- Traffic Trends: Comprehensive analysis of overall traffic, as well as channel-specific breakdowns (organic, paid, social, etc.).
- User Behavior: In-depth examination of key metrics like bounce rate, average session duration, and pages per session.
- Conversion Rate: Calculate and analyze the conversion rate for essential actions like bookings, newsletter sign-ups, or contact form submissions.
Interpretation and Recommendations:
- Performance Summary: A succinct overview of your website’s SEO metrics.
- Actionable Insights: Specific, data-driven recommendations for optimizing pages, targeting new keywords, or improving backlink strategies.
- Competitive Analysis: A brief comparison of your website’s performance against key competitors in the industry.
- Future Focus: A roadmap of SEO tasks and objectives for the upcoming quarter.
Estimated turnaround: 4-6 weeks
1:1 Consultations: Your Hotel’s Online Presence
Tailored to your specific needs, and is US$1,500 which includes:
- Business Strategy Assessment: Analyze your current online strategy, operations, and processes to identify strengths, weaknesses, and opportunities for improvement
- Digital Marketing Guidance: Provide advice on improving your online presence. This could include suggestions for website design, search engine optimization (SEO), social media strategy, content marketing and email marketing
- Revenue Generation Ideas: Suggest tactics for increasing revenue, such as dynamic pricing strategies, upselling or cross-selling opportunities, or creating additional revenue streams
- Website Audit
- 2-hour 1:1 coaching call to go over the report
- 1-year online strategy
- 52 custom keywords
- 52 custom social media posts
- 12 custom email outlines
Estimated turnaround: 4-6 weeks
How to Get Started
Take the following steps to acquire our services and start boosting your business.